ROAS Calculator

Free estimate tool — try it now, no signup required

Calculate your Return on Ad Spend, understand your funnel metrics, and optimize your ad campaigns.

Campaign Inputs
$
$
%
%
$
%
Results
ROAS
0.00x
ROI
0%
Revenue
$0
Profit
$0
Cost Per Click
$0.00
Cost Per Lead/Sale
$0.00
Impressions
0
Clicks
0
Conversions
0
Customers (Lead Gen)
0

Funnel Visualization

Impressions
0
Clicks
0
Conversions
0
Customers
0

AI Insights

Frequently asked questions

What is a good ROAS?
Most ecommerce businesses target 4×+ ROAS to cover product cost, ad spend, and overhead. Higher-margin services and SaaS can profit at 2–3×.
How is ROAS different from ROI?
ROAS measures revenue per ad dollar. ROI measures profit per total dollar invested. ROAS is faster to track; ROI is what actually matters for the business.
Does the calculator show break-even ROAS?
Yes — given your gross margin, it computes the exact ROAS where ads break even. Anything above that is profit.
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ROAS Calculator
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